2. Destination details with HD images:
After the customer has selected the particular location, destination basic details like where is that destination located, what it is known for, what one can explore there, the historic significance of that place, cost of that particular tour, etc. all these factors indirectly influences customers to visit and explore that place. Interactive HD images play a very vital role in influencing customers as images speak louder than words. Travel operators can also upload videos of previous tours on the website which helps to form a good impression on the customer at the first sight.

3. Itinerary Details of particular tour with other necessary information:
This is the most important parameter for the customers. Before booking any kind of tour, travelers want to know the day-wise attractions travel agency is covering. So, they get a complete idea about what they will get to see and how long the tour will last, etc. Itinerary details include every detail about different spots in the destinations that will be covered.

4. Information about upcoming tours:
If customers are happy with previous traveling experience, then they must be eager to know about the upcoming tours. So, if this information is easily available on the website, then it automatically solves many queries of the customers. This information keeps your customers tuned to your website.

5. Important information about any notice:
The website can be used as a perfect platform to reach your customers with important information. If during a certain period, the travel agency is not taking any tour, then through their website they can convey these details to the customers to keep them always informed.

6. Testimonials of the customers about their traveling experience:
This is the best part of creating your travel website. Every traveler is afraid to spend a huge amount for the first time at any travel agency or travel company. At this time customer reviews or testimonials plays an important role. Travel website can have traveler’s testimonials on it. Old travelers can share their traveling experience and mark their reviews on the website which helps future customers form a perfect decision. Thus, customer’s testimonials spread the positive word of mouth about the travel company.

7. Availability of search option:
This is a very important parameter on the website. If you have a big website, (Website with a large number of web pages) then it becomes very difficult for the customer to search what they are looking for. So, with the presence of this option, they can just type the destination they want to explore in the search box and the result will pop up immediately. This provides a good user experience to the customers and increases their chances of coming back to the website.

8. Virtual tour:
This is another feature that tour operators can take advantage of. A virtual tour is the functionality which involves simulation of original location by creating video’s or HD images on the website so that the user can explore the destination as if he is experiencing in real. This feature helps customers indulge in that location without actually being present there.

9. Tour booking service for B2C travel business:
If you are a B2B travel agency, then you might not have this feature on the website. In this case, your website will be used as an informative guide to the customers about the factors mentioned above. Here customers get a right to explore the website. Now if you are a B2C travel company then in that case you will provide log in credentials to the customers, where they can login, explore and finally book their tickets on their own. It means in B2C case users get the right more than just exploring the website and this part reduces the travel agency intervention, where user (customers) can create their personalized package.

Any travel website with the above-mentioned factors serves as a complete travel package to the customers. Earlier when websites were not present, the job of the travel agents was very hectic than it is now. They had to manage everything through phone calls to the customers or by personally meeting them. The multiple processes that are involved in the travel business like right from gathering customer details, passing them details about tours, handling customer queries had to be managed on-call, or by spreading pamphlets which was a traditional way to manage travel business but now technology has made things very easy so why not we take its advantage.